HOMEPAGE vs RUN OF SITE
Many times you have read our emails with requests to separate tags to differentiate between homepage and ROS*. There is an imperative reason behind why we encourage this change! We are excited to inform you about how implementing the separation can benefit you and your wedding site.
When submitting the proposals to our advertisers, BrideClick is able to attach a higher value to homepage impressions. As we build new proposals we package our homepage and ROS impressions at specific ratios. By distinguishing homepage and ROS impressions we are offering a more attractive option for advertisers.
When advertisers purchase homepage impressions, they expect their campaigns to fill those impressions. Not having homepage and ROS separation will limit the amount of campaigns we can run on your wedding site. Distinguishing the two will allow BrideClick to monetize all your inventory and allow you to run more campaigns.
As we have mentioned in the previous article, advertisers often do not have enough resources to target individuals wedding sites, thus they turn to key players and exchangers. Advertisers looking to increase ROI* want to distinguish homepage and ROS, which is a tedious and expensive task to do with the ad exchangers and other players. By working with BrideClick, advertisers will avoid all those hassles since we encourage and ensure our publishing partners to separate the tags. Therefore, BrideClick is able to bring more premium campaigns to the sites that have the separation implemented.
As always, BrideClick is excited to bring you, our partners, more campaigns and see your sites grow in our network!
* ROS: run of site; all pages on the site except the homepage
* ROI: return on investment