Click here for a list of known counterfeit dress manufacturers!

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“This is the best day of my life!” is what every bride wants to be able to say, dressed up in the perfect dress on her wedding day. However, such a scene could never be possible if the bride buys a counterfeit dress online. In fact, as soon as she receives the counterfeit gown, she is overwhelmed with disappointment.

The rise of counterfeit wedding dress manufacturing in the bridal industry affects not only real designers who have invested their time and talent into building a respected reputation in the fashion industry, but also the brides themselves. Providing information and bringing awareness to this counterfeit phenomenon is a responsible way to spare brides exasperation and frustration with their wedding gown.
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The IBMA (International Bridal Manufacturing Association) and UAMA (United Apparel Manufacturers Association) are non-profit organizations that work with the bridal industry to implement ethical business practices around the world. The IBMA and UAMA have created alliances with wedding apparel and accessory manufacturing companies with the objective to enforce United States’ copyright laws globally.  (more…)

Pinterest is a visual bookmarking website designed as a virtual pinboard. Pinterest has become a top driver of traffic to many websites and independent blogs. This visual-based social network is growing at an exponential rate. The simplicity of Pinterest has the potential to make a big impact on brands and businesses. Pinterest is a valuable tool that can be used by businesses and blogs who are heavily visual and aesthetic based.

Pinterest and Publishing Partners!

Here are five reasons why BrideClick encourages our publishing partners to look into utilizing Pinterest as a social media tool that can drive more traffic and stimulate growth. (more…)

To RTB or Not To RTB

Real-Time Bidding (RTB) is an online advertising platform that allows advertisers to buy an ad impression in real time. Instead of reserving prepaid advertising space, advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[i] With RTB, advertisers can place bids targeting specific users, which is more economical compared to investing in broadly targeted impressions. This results in an increase of the return on investment (ROI) for the advertiser. Since RTB was originally developed as an advertiser-focused solution, it is important for publishers to understand RTB and avoid possible losses. (more…)

HOMEPAGE vs RUN OF SITE

Many times you have read our emails with requests to separate tags to differentiate between homepage and ROS*. There is an imperative reason behind why we encourage this change! We are excited to inform you about how implementing the separation can benefit you and your wedding site.

When submitting the proposals to our advertisers, BrideClick is able to attach a higher value to homepage impressions. As we build new proposals we package our homepage and ROS impressions at specific ratios. By distinguishing homepage and ROS impressions we are offering a more attractive option for advertisers. (more…)

Bridal Advertising on the Forefront of Success

The statistics are in! Recent findings discovered that in the last ten years 97% of engaged couples host formal wedding parties in celebration of their future nuptials. With such promising rates, the Internet bridal marketing atmosphere is at the forefront of its success. Recent industry projections revealed that by the end of 2012 digital advertising will surpass traditional print media. Within four years digital advertising spending will triple print company advertising budgets. eMarketer online anticipates that companies of the future will spend upward of $62 Billion dollars on online advertising by 2016. (more…)

All of our publishing partners are in the business of creating premier wedding content. Fortunately, they are also interested in monetizing that skill. We at BrideClick are always looking for new and efficient ways to maximize the revenue of our publishers, and for this post we wanted to discuss a very powerful tool- using more than one advertising network.

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What does that number symbol mean in Twitter??

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What is Social CRM and why is it so vital to your business?

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