All of our publishing partners are in the business of creating premier wedding content. Fortunately, they are also interested in monetizing that skill. We at BrideClick are always looking for new and efficient ways to maximize the revenue of our publishers, and for this post we wanted to discuss a very powerful tool- using more than one advertising network.

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Audi is including a hashtag in their Superbowl T.V Ad.   Check it out!

www.mashable.com/2011/2/2/audi-super-bowl-twitter-hashtag/

What does that number symbol mean in Twitter??

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What is Social CRM and why is it so vital to your business?

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Why do I get so many tags from BrideClick? What does it mean? Why should I care? To begin with, let’s discuss what exactly a “tag” is.  A tag is a piece of  html code, which allows an Ad to be shown on the site. It usually looks something like this:

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What is “above the fold” advertising and why am I getting more money for it? When advertisers talk about “Above the fold” they are usually speaking about the location of the Ad placement relevant to what is the first thing a user see’s when they enter your site.  This usually means that the user can see the advertisement without having to scroll down or sideways. This visibility creates a deeper impact with the user. Making it more valuable to advertisers, because this position usually gets more attention. Advertisers see this as an added value and are willing to pay more. As on average above the fold ads generate more CTR (clicks) making it worth more to advertisers.

Publishers can maximize their profit potential by segregating their inventory. Some of the best practices involved are removing your homepage inventory from run of network, and having different pricing tiers for inventory above and below the fold.

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