Twitter, as we know, plays a large part in the way small businesses spread the word about their services. It’s a hub for communications and connections. Yet, you find yourself tweeting about your business everyday and the interaction you are getting is not what you expected or had hoped. There is a tool on Twitter that can help your tweets and spread word in a quicker way.
Have you ever thought about how effective your search bar is to your website? Consumers are always in search for something in particular and they look for that search bar for assistance. It’s all about the content of your site. You’re providing them the information that they want but if your site isn’t wired to your search bar, it may turn down all the potential readers from your site if they can’t find what they are looking for.
Here are some ways that can make your site’s search bar run efficiently and effectively.
Twitter is one of the most powerful social networks for your business. In other words, if you’re not optimizing your Twitter presence your voice will not be heard. Twitter has become a useful communication tool that allows you to interact with the people around the world in three ways.
Search Engine Optimization (SEO) is the process of improving a website’s visibility on a search engine’s (such as Google) natural search results. The more frequently a site appears in the search results list or the higher up it appears on the list, the more likely that site is to be visited.
There are a number of ways you can improve your SEO for free. Here are six simple ways to accomplish it:
What Is Rich Media?
The term rich media was created to describe a wide variety of digital interactive media. Audio and video clips, music, virtual reality, and Flash animation all fall into this category of advertising. Whenever you encounter an online advertisement that expands or changes as you visit the page, you are witnessing rich media.
Above the Fold, Defined:
The terms above the fold and below the fold were originally used to describe advertisements placed above or below the fold in newspapers. In online media, this term describes the location of ads on a webpage. Content placed above the fold can be read without having to scroll down the page, while ads placed below the fold are ones you can see once you scroll to the middle or the bottom of a webpage.
“This is the best day of my life!” is what every bride wants to be able to say, dressed up in the perfect dress on her wedding day. However, such a scene could never be possible if the bride buys a counterfeit dress online. In fact, as soon as she receives the counterfeit gown, she is overwhelmed with disappointment.
The rise of counterfeit wedding dress manufacturing in the bridal industry affects not only real designers who have invested their time and talent into building a respected reputation in the fashion industry, but also the brides themselves. Providing information and bringing awareness to this counterfeit phenomenon is a responsible way to spare brides exasperation and frustration with their wedding gown.
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The IBMA (International Bridal Manufacturing Association) and UAMA (United Apparel Manufacturers Association) are non-profit organizations that work with the bridal industry to implement ethical business practices around the world. The IBMA and UAMA have created alliances with wedding apparel and accessory manufacturing companies with the objective to enforce United States’ copyright laws globally. (more…)
Pinterest is a visual bookmarking website designed as a virtual pinboard. Pinterest has become a top driver of traffic to many websites and independent blogs. This visual-based social network is growing at an exponential rate. The simplicity of Pinterest has the potential to make a big impact on brands and businesses. Pinterest is a valuable tool that can be used by businesses and blogs who are heavily visual and aesthetic based.
Pinterest and Publishing Partners!
Here are five reasons why BrideClick encourages our publishing partners to look into utilizing Pinterest as a social media tool that can drive more traffic and stimulate growth. (more…)
To RTB or Not To RTB
Real-Time Bidding (RTB) is an online advertising platform that allows advertisers to buy an ad impression in real time. Instead of reserving prepaid advertising space, advertisers bid on each ad impression as it is served. The impression goes to the highest bidder and their ad is served on the page.[i] With RTB, advertisers can place bids targeting specific users, which is more economical compared to investing in broadly targeted impressions. This results in an increase of the return on investment (ROI) for the advertiser. Since RTB was originally developed as an advertiser-focused solution, it is important for publishers to understand RTB and avoid possible losses. (more…)
HOMEPAGE vs RUN OF SITE
Many times you have read our emails with requests to separate tags to differentiate between homepage and ROS*. There is an imperative reason behind why we encourage this change! We are excited to inform you about how implementing the separation can benefit you and your wedding site.
When submitting the proposals to our advertisers, BrideClick is able to attach a higher value to homepage impressions. As we build new proposals we package our homepage and ROS impressions at specific ratios. By distinguishing homepage and ROS impressions we are offering a more attractive option for advertisers. (more…)
Bridal Advertising on the Forefront of Success
The statistics are in! Recent findings discovered that in the last ten years 97% of engaged couples host formal wedding parties in celebration of their future nuptials. With such promising rates, the Internet bridal marketing atmosphere is at the forefront of its success. Recent industry projections revealed that by the end of 2012 digital advertising will surpass traditional print media. Within four years digital advertising spending will triple print company advertising budgets. eMarketer online anticipates that companies of the future will spend upward of $62 Billion dollars on online advertising by 2016. (more…)
All of our publishing partners are in the business of creating premier wedding content. Fortunately, they are also interested in monetizing that skill. We at BrideClick are always looking for new and efficient ways to maximize the revenue of our publishers, and for this post we wanted to discuss a very powerful tool- using more than one advertising network.
Why do I get so many tags from BrideClick? What does it mean? Why should I care? To begin with, let’s discuss what exactly a “tag” is. A tag is a piece of html code, which allows an Ad to be shown on the site. It usually looks something like this:
What is “above the fold” advertising and why am I getting more money for it? When advertisers talk about “Above the fold” they are usually speaking about the location of the Ad placement relevant to what is the first thing a user see’s when they enter your site. This usually means that the user can see the advertisement without having to scroll down or sideways. This visibility creates a deeper impact with the user. Making it more valuable to advertisers, because this position usually gets more attention. Advertisers see this as an added value and are willing to pay more. As on average above the fold ads generate more CTR (clicks) making it worth more to advertisers.
Publishers can maximize their profit potential by segregating their inventory. Some of the best practices involved are removing your homepage inventory from run of network, and having different pricing tiers for inventory above and below the fold.
